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YouTube begins disabling users who use ad blockers

The world’s largest video platform allows you to remove ads with a monthly payment.

Youtube is rolling out a block on video playback for users who activate ad blockers on their devices. These programs known as ad-blockers, generally browser extensions, allow you to hide advertisements of all kinds, including the so-called “pre-roll” (what appears before a playback).

Google confirmed that it is running “a small experiment globally encouraging viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.” This is because the paid version of YouTube is ad-free and allows playback on any device, as well as running in the background.

The statement comes after some people started noticing a new warning that video playback could be interrupted if YouTube detects repeated use of ad blocking tools.

The Android Authority previously reported on those tests, which prevent viewers from watching more than three videos when an ad blocker is active.

What Google argues

Google owns YouTube. AFP photo

“Ad blocker detection is not new, and other publishers regularly ask viewers to disable ad blockers,” Google spokesperson Oluwa Falodun told The Verge via email.

YouTube insists that users will receive multiple notifications urging them to stop using the tools, or, alternatively, to subscribe to YouTube Premium, before your viewing is interrupted.

“We take disabling playback very seriously, and will only disable playback if repeat requests to allow ads are ignored by viewers on YouTube,” Falodun explained.

“In cases where viewers feel they have been falsely flagged for using an ad blockeryou can share your comments by clicking the link in the ad.”

These moves indicate that YouTube is toughening its stance against ad blockers and is justifying the move by saying that all such ads are critical for creators to be compensated for their content and for the platform to remain free.

“YouTube’s ad-supported model supports a diverse ecosystem of creators and provides thousands of millions of people around the world access content for free with ads”, says the company statement.

YouTube Premium

Google allows you to remove ads with YouTube Premium.  AFP photo

Google allows you to remove ads with YouTube Premium. AFP photo

YouTube has increasingly tested its users’ patience by experimenting with increased ad load in recent years. Last September, the company showed up to 10 non-skippable clips within a single ad break in another of its experiments. And in May, YouTube announced that 30-second ads would be coming to TV platforms.

YouTube Premium removes ads from the service (and includes other benefits like offline downloads and YouTube Music Premium) for the price of $11.99 per month or $119.99 per year in the US. In Argentina it is regionalized and depending on when the account was opened, it costs about a dollar and a half per month.

Last November, the company announced that it surpassed 80 million combined subscribers across YouTube Premium and YouTube Music. So while protecting creators’ profits is a charitable excuse, the company has every interest in attracting more people. towards your recurring monthly subscription.

“We want to let viewers know that ad blockers violate YouTube’s Terms of Service and make it easier for viewers to allow ads on YouTube or try YouTube Premium for ad-free experiencethe company said in its email to The Verge.

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