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Why car manufacturers are keen on cycling


En this morning at the end of September, Frank Marotte, CEO of Toyota France, pedals on a road in Burgundy a few kilometers from Dijon. With a tanned complexion and flowing white hair, he proudly rides the latest cargo bike from Douze Cycles, a company based in Côte-d’Or. A car manufacturer boss who promotes the little queen rather than praising the characteristics of the latest SUV to come off the assembly lines, the scene may seem comical.

However, the automobile industry’s passion for the bicycle is gradually becoming part of everyday life. In recent months, major manufacturers, forced by European regulations to stop selling thermal engine cars in 2035, have been integrating it into their offers in order to offer a range…


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