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Threads continues to drop: half of the users left the social network in the first month

The platform launched by Mark Zuckerberg to compete with Twitter is looking for ways to retain the public.

GoalMark Zuckerberg’s company, recently launched Instagram Threads and is already working to regain user trust who left the platform after a record early success.

The alternative devised by Zuckerberg to compete with Twitter in the microblogging segment became the fastest growing platform in history by exceeding 100 million users in just over a week.

But according to reports Reutersmore than half of the people who signed up for Threads took advantage of the ups and downs of Twitter (now X) they are no longer active users of the new social network. The company responsible for Facebook and Instagram is already looking for solutions to retain those who still remain on the platform, indicate the same sources.

In an internal meeting, mark zuckerberg, CEO of Meta, acknowledged that user retention on Threads has been higher than expected, although not perfect. Of the initial 100 million users, the goal was for at least half to continue using the app.

However, Zuckerberg was optimistic and stated that they are still working towards that goal.

The CEO of Meta mentioned that the initial drop in Threads is “something normal” for a new social network and that they are now focused on designing features that help retain more users.

What’s new in Threads

Threads, the Twitter clone. Photo: Bloomberg.

In the near future of the new social network Meta appears the desktop version and a new search option, which have already been announced and will be available in the coming weeks. Also, they are planning other improvements to keep users active and bring back those who left.

One of the new things proposed as a “retention hook” is to make sure that people who use the Instagram app can see important Threads threadsaccording to one of the directors of the company.

Meta CEO Mark Zuckerberg teased Tuesday that users will have the option to view content from accounts users follow. in chronological order unlike algorithm suggestions from the platform.

Mark Zuckerberg, CEO of Meta.  (Photo: AP)

Mark Zuckerberg, CEO of Meta. (Photo: AP)

Zuckerberg also announced that the application will also give the option of translate posts.

The creator of Facebook did not specify the date from which these new functions would be launched, but some users revealed -through some screenshots- some of these improvements on their Threads home pages.

Despite the initial success of Instagram Threads, Meta remains focused on her vision of the metaverse. Zuckerberg has confirmed that the development of the virtual world is not far ahead of schedule, but that they continue to work on it. The company hopes to have a metaverse ready by the 2030s, and believes that this technology will see mass adoption in the future.

Meanwhile, Meta is experiencing an increase in revenue. During the second quarter, the company reported an 11% increase, reaching $32 billion, beating analyst estimates.

With information from La Vanguardia.

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