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The opportunistic rise of private sports management schools

Camped on his roller skates, Aurèle Le Cam has finally reconciled with studies. The young man excels in freestyle skating, but during his school career, he came up against several obstacles: “I passed the baccalaureate twice. Twice my BTS. I thought classes weren’t for me. » A friend met at the skatepark will change his mind by sharing with him an Instagram “story” (video story) created by the FISE Academy. Enrolled in his first year at this new school dedicated to extreme sports professions, the 25-year-old rider is now as comfortable in the classroom as on his rollerblades: “As soon as we have a hole in the day, we go to the skatepark with part of the promo. And I have lots of ideas for jobs that I could pursue in sponsorship or events. »

His enthusiasm is shared by many young enthusiasts who come to swell the numbers of these sports business schools. These are spreading all over France, competing in the promotion of prestigious “sponsors”. In 2019, former NBA player Tony Parker inaugurated the Tony Parker Adéquat Academy (TPAA) in Lyon. At the same time, in Paris, judoka Teddy Riner launched the Paris School of Sports. And the School of Sport Business will open its doors in Brest at the start of the 2022 academic year.

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“Training in sport business is experiencing exceptional growth: between the mid-2000s and today, dozens of schools have launched themselves into this niche”, traces Guillaume Penel, lecturer in science and techniques of physical and sports activities (Staps) at the University of Lille and president of the Conference of Directors and Deans Staps (C3D), who participates in the drafting of an inventory sports management in France. A handful of training groups – WIN, AMOS, MediaSchool Sports, INSEEC Sport, PPA Sport and ESG Sport – share an expanding market. Because the sports activities sector recruits and evolves three times faster than the economy as a whole, according to a study carried out in 2018 by the Ministry of Sports and the Center for Studies and Research on Qualifications (Céreq).

Refuge for those who failed in Staps

“A Ligue 1 match is between 2,200 and 2,500 jobs”, explains Stéphane Bitton, head of the Paris School of Sports. He highlights the role of upcoming events in France in the development of new formations. The awarding of the 2024 Olympic Games to Paris was the detonator for the creation of his school. And the Paris School of Sports has been chosen as an educational partner to train the apprentices of the organizing committee of the Rugby World Cup, which will be held in France in 2023.

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