Tuesday, October 4, 2022
HomeGlobalThe "Big Lie" is also a "Great Show" with 20 million viewers

The “Big Lie” is also a “Great Show” with 20 million viewers

The congressional committee investigating the assault on the Capitol outperforms the Oscars with its back-to-back public sessions in prime time

Politics has become a show. This is how the members of the special committee of the US Congress that investigates the assault on the Capitol understood it when they decided to enter the rag with a series of televised sessions, highly unusual in said parliamentary chamber. To make matters worse, they released the first chapter of what Senator Marco Rubio calls a “free documentary sponsored by the main networks” in prime time. The strategy worked: last Thursday’s release far exceeded the ratings of the Oscar ceremony and also the North American version of ‘Operación Triunfo’ (‘American Idol’).

Almost 20 million people sat in front of television on Thursday to find out what Donald Trump knew about the attempted coup that the country suffered during that insurrection on January 6, 2021. They still don’t know, because the intrigue is saved for last, but they have already learned that the former president concocted the fraud strategy many months before the elections. And that even when his advisers told him on election night that he was losing, Trump preferred to listen to the diabolical advice of former mayor Rudy Giuliani – “very intoxicated” with alcohol according to some witnesses – to declare the premature victory from which they tried to dissuade him in his circle closest.

Congress closes the fence on Trump but avoids delving into his possible criminal conduct

“The Big Lie was also the Big Scam,” revealed Californian congresswoman Zoe Lofgren, because with it she managed to raise 250 million dollars that did not go mainly to pay the legal costs of defending the presumed electoral victory of the Republicans, but to their own finances and those of their relatives. For example, Venezuelan Kimberly Guilfoyle charged $60,000 for the two minutes on stage it took to introduce her boyfriend, Donald Trump Jr, at the rally that led to the assault on Capitol Hill. “I’m not saying it’s a crime,” argued the congresswoman, “but I think it was a scam.”

Deferred and online

A whole plot that touched the audience of ‘El Joven Sheldon’, one of the country’s favorite series whose revival was canceled by CBS to make room for this great political show. The headlines count too: ABC decided to advertise it as ‘Attack on the Capitol: The Investigation’ and beat its competitors with the same show. Many millions more people who do not fit into the calculations of the consulting firm Nielsen later watched it on a deferred basis through internet streaming channels such as YouTube. Television is already much more than the screen in the living room.

The data was not comparable to the 73 million people who followed the first presidential debate between Trump and Biden, nor even the 38 million for Biden’s first State of the Union address last March. In any case, they doubled the audiences of Trump’s first ‘impeachment’, which in January 2020 reached eleven million viewers on six networks.

But that account of millionaire television audiences on account of that fateful January 6 would not include the viewers of the Fox network, of a conservative nature and that did not want to interrupt its programming. A political wise move, given that the congressional ‘program’ arouses more interest among Democrats, but a business mistake judging by the size of the final audience across the country.

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