bombshell in the Real Madrid. As the newspaper has exclusively advanced Brandthe merengue group will relieve the next July 1 to Audione of the white club’s sponsors since 2003, for BMWwhich will be in charge of supplying the vehicles to the first team players.
The decision is purely economical. The contract expires on June 30 and both Madrid and Audi have decided not to renew it after failing to reach an agreement in the negotiations held by the leaders of Madrid and the German brand at the end of last year. The white club, with the new Bernabéu on the horizon, is going to raise its cache even more for this category of sponsorships. At the same time, Audi plans to reduce his presence in soccer teams to focus mainly on Bayern Munich. The sum of these factors has made us decide to part ways and break a 19-year business relationship.
BMW is the Leader of sale of cars of high spectrum in Europe. It fully entered the world of football by becoming a premium sponsor of Milan since last year, at which time the German brand decided to enter the world of football as Audi did at the beginning of this century. With the current agreement with Real Madrid, BMW makes a tremendous leap in the world of football.