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Pimkie to cut 257 jobs and close 64 stores by 2027

The brand unveiled a “savings plan”, the consequence of “a drop in attendance and sales”, involving the closing of 64 stores.





By NB with AFP

The Pimkie brand plans to reduce its workforce gradually by 2027.
© FREDERIC SCHEIBER / Hans Lucas / Hans Lucas via AFP

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I’Womenswear retailer Pimkie on Wednesday announced plans to close 64 stores by 2027, leading to the phasing out of 257 jobs, as part of a transformation plan by its owner Pimkinvest. This “savings plan” is explained by “a drop in attendance and sales”, indicates in a press release the brand, bought from the Mulliez family association (AFM) in February by Pimkinvest, a consortium led by the Lee groups. Cooper France, Amoniss (Kindy) and Ibisler Tekstil.

Pimkie union delegates had warned in early February of the imminence of a job protection plan (PSE), fearing the disappearance of around 500 jobs. “The levers to reduce the number of closures will be studied carefully, whenever possible, in particular alongside Pimkie’s donor partners”, it is specified in the press release. This plan aims to “register Pimkie in a long-term project, based on a healthy structure”, says the management of the brand.READ ALSOPimkie, Kookaï, Go Sport… The reasons for a descent into hell

Pimkie lists several projects, including a “modernization of the offer and image”, a “digital transformation” or “the improvement of commercial performance”. The company intends to “make every effort to offer solutions promoting the repositioning of employees” via “internal reclassification” and “personalized support”, she assured.

Ready-to-wear in crisis

Quoted in the press release, the general manager of Pimkie Sandrine Lilienfeld hopes to “reaffirm Pimkie’s place” in “the top 3 favorite brands of women aged 18 to 25”. The brand long owned by the AFM, which employs 1,500 people and has 232 own stores and 81 affiliated, announced in October that it had entered into exclusive negotiations for its takeover. The sale was finalized on February 22.

The ready-to-wear sector in France has been shaken for several months by a violent crisis, which resulted in particular in the liquidation of Camaïeu in September 2022 and by the placements in receivership of Go Sport, Gap France and Kookaï in start of 2023.READ ALSOAndré: glory and fall of an iconic shoemaker

On February 20, the San Marina shoemaker was placed in compulsory liquidation, dragging 650 employees down with it. The brand specializing in Kaporal jeans, which employs 534 people, announced on Tuesday that it was requesting its placement in receivership.


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