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Meta launched an online digital clothing store for avatars

Meta CEO Mark Zuckerberg announced Friday that the company is launching a digital designer clothing store called “Meta Avatars Store”.

Starting with a presentation during an Instagram Live with Instagram’s vice president of fashion partnerships, Eva Chen, Zuckerberg unveiled the system. It’s not known how many people will actually want to spend money to dress their avatars in designer clothes, but Zuckerberg sees the new trendy clothing options as a way for users to express themselves through their avatars.

The company is in search of its identity, according to reports, to the point that it will imitate Tiktok more to attract new users.

The new one On-line shop launches on Facebook, Instagram and Messenger and will allow users to purchase digital clothing for their avatars. The store will begin rolling out next week and will initially offer digital ensembles from Balenciaga, Prada and Thom Browne. goal nor disclosed any information of prices for these digital sets. It’s worth noting that free clothing options for Meta avatars will still be available.

Zuckerberg said Meta plans to make the store an open market where developers can create and sell clothes.

“We are launching our avatar store on Facebook, Instagram and Messenger so you can buy digital clothes to style your avatarZuckerberg said in a statement.

“Digital products will be an important way to express yourself in the metaverse and a big driver of the creative economy. I’m excited to add more brands and bring this to VR soon as well,” he explained.

The Meta Avatars store will begin rolling out next week in the United States, Canada, Thailand, and Mexico. The company plans introduce new brands for the store soon.

The announcement comes after Meta has been working on improving its avatars while continuing to invest in building the metaverse. Earlier this year, Meta brought 3D avatars of him to Instagram and released updated avatars to Facebook and Messenger. The update brought more expressions, faces, skin tones, and accessibility devices to avatars. The company now also allows users to bring the same avatar across all Meta platforms, including VR.

The “architect” of the new Meta chapter

Mark Zuckerberg, CEO of Meta. Reuters Photo

The multiverse, a virtual universe where a parallel existence can be carried out, is the creation of Mark Zuckerberg and “It is logical” that he continue with the project, Meta’s director of global affairs, Nick Clegg, said.

At a time when large corporations tend to rotate their leadership, Clegg defended the permanence of Zuckerberg, who is 38 years old “and has a lot of energy.”

“That is a project of many years. It would be logical for me that Marc Zuckerberg wants to continue, build this new chapter of this company, and that will last for many years, many years”Clegg told the AFP agency.

“He is the founder of the company, of Meta, but he is also the architect of the new chapter, of this construction, of these augmented reality and virtual reality technologies,” explained the executive, who is participating in the Summit of the Americas in Los Angeles. .

Clegg highlighted the vast opportunities for Latin America with the metaverse, such as the fact that, through sophisticated viewers, a teacher can take her students on a tour of Ancient Greece or a medical student can perform surgery.

He explained that in the future access to the metaverse will not only be through viewers. “Also in the coming years people will be able to have access to these new technologies on their phones,” he said.

“We’re working to explore how we can increase and target this access to everyone and not just people who can afford the latest and greatest hardware,” he said.

“Technology itself cannot solve the inequality that exists in society. But it provides opportunities that did not exist before. In the pandemic, technology allowed people to work at homewhich wasn’t possible before,” Clegg closed.

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