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INVESTIGATION. Emmanuel Besnier, president and co-owner of the French dairy group, is attacking the American market. Story of a daring bet.
“Mr Besnier”. His discretion is matched only by his appetite. Emmanuel Besnier, Chairman of the Management Board of Lactalis, in Chicago on May 5.
By Beatrice Parrino
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Ldoes the microphone work? Let’s listen a little to capture this story “unimaginable” of a father who would be “out of France” to make Camembert and gain ” independence “, in a lost corner of the United States. Decidedly, we may be close to the speaker, few words reach us. It seems to evoke a ” startup “… Two minutes later, he gives the microphone to a collaborator. Ah! In reality, the good news is that the microphone works. But that’s how it is, our great speaker of the day, Emmanuel Besnier: he speaks softly. And talking is already a lot for the number one introvert and co-owner of the cheese ogre Lactalis: until 2018, the sound of his voice had never been heard from a podium. To his listeners…
Chris Riha/ZUMA-REA FOR “THE POINT” – SP (x13)
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