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IPL media rights sold for Rs 48390 crore

New Delhi, June 14 (Agency)

The BCCI on Tuesday sold the media rights of the IPL for Rs 48390 crore ($6 billion, 200 million) between 2023 and 2027, signing the biggest broadcast deal in the history of cricket. Disney Star bought the TV rights for the Indian subcontinent for Rs 23575 crore (Rs 57.5 crore per match). The digital rights were won by Reliance’s Viacom18 for Rs 20,500 crore. Viacom also bought a C package of ‘non-exclusive’ rights for Rs 2991 crore. The A and B packages include 410 matches (74 matches in 2023 and 2024, 84 in 2025 and 2026 and 94 in 2027) over the next five years. Viacom bid through a consortium that includes former Star India chief Uday Shankar (Bodhi Tree) and James Murdoch (Lupa Systems).

BCCI secretary Jay Shah tweeted, “…Today is a golden day for Indian cricket as the brand IPL scales new heights through e-auction resulting in Rs 48390 cr. Now IPL is the second largest sports league in the world by cost per match. The IPL will now be on par with the most-watched sporting events such as the National Football League in the US, the National Basketball League and the English Premier League in England, based on evaluation.

With this the monopoly of IPL as a single broadcaster also ended. Sony had bought the broadcast rights for the first ten years (2008 to 2017) for Rs 8200 crore, while Star paid 16347.50 crore for the next five years.

100% increase

There is a 100% increase in the price of each IPL match from the last time. Last time each match was worth Rs 54.5 crore, which became Rs 114 crore.

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