instagram and Threads They do not want to be left in the middle of a controversy with elections again, as happened in 2016. For this reason, the social networks belonging to Goal announced that they will begin to implement a new blocking of political content.
The initiative was communicated by the head of these platforms, Adam Mosseriand is linked to a significant temporal event: the presidential elections in the United States, that will take place in November, and of which donald trump He appears again as a serious candidate for the Republican Party.
The new measure means that Instagram and Threads will stop actively recommending political content through their algorithms, although users will still be able to see posts of this nature from the accounts they follow. Instead of a complete ban, it is a limitation on active promotion of this kind of content.
How political blocking will work on Instagram
The feature is implemented by setting preferences on the social platform, where users can select options to hide or reduce news visibility and media content.
This may include the option to unfollow certain news accounts, mute keywords related to specific topics or adjust your recommendation settings to limit political content from appearing in your news feed.
However, Instagram users will have the ability to customize your preferences to continue viewing this type of political content, if they wish.
Likewise, the update will not alter the way posts from previously followed accounts are presented.
According to Mosseri’s statements, the main objective is maintain freedom of choice and interaction with political content, while respecting the diversity of individual interests.
Adam Mosseri, head of Instagram. (Photo: AFP)Although No specific details were provided on how it will be determined what content will be considered political and what will not.it is suggested that special attention will be paid to issues related to the elections.
The definition of political content, apparently, will include governmental, electoral, legal and social issueswith the possibility of adjustments as circumstances evolve and community feedback is received.
Meta also indicated that professional accounts on Instagram will be able to “verify their eligibility” to be recommended from the Account Status section, depending on whether they recently posted on political issues. In case they have published it and wish to be recommended, they warned that they can edit or delete said recent publications.
It will also be possible request a review if they do not agree with Meta’s decision to limit their recommendation for the published content.
Finally, Meta recommended to his millions of followers “stop posting this type of content for a period of time”so that accounts can be eligible to “be referred again.”
