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HomeBusinessInflation: toys (also) will see their price increase

Inflation: toys (also) will see their price increase

Children’s favorite toys for Christmas could increase by 3 to 6%, explains BFM Business. Specialists assure that the increase will be “contained”.


Inflation on toys could reach 6% next December.
© SANDRINE MARTY / Hans Lucas / Hans Lucas via AFP

. to 1€ the 1st month

VAre you looking for an explosion in the “gift” budget for Christmas this year? After energy and food, another segment of consumption is affected by the massive inflation generated – among other things – by the war in Ukraine and the difficulties in supplying semiconductors. According to our colleagues from BFM Business, children’s favorite toys will face significant price increases. A finding that comes a few days after a statement by Michel-Édouard Leclerc, on the antenna of BFMTV. “Everything will cost more […]it will cost more to offer toys to his children, ”warned the boss.

If the increase is announced, its magnitude is still unclear. According to the ToyClub brand, the 2022 Christmas catalog observes on average “a level of inflation of 3.61%, which remains very moderate compared to national inflation”. As a reminder, according to INSEE, inflation is estimated at 5.6% over one year. At the same time, the figure mentioned by the chain of stores corroborates the observations of specialists in statistics between August 2021 and August 2022. The French institution indicating that the prices of “toys and party items” increased by 3.9 % over this period.

The situation could be much bleaker. Indeed, questioned by our colleagues, the president of the Federation of shops specializing in toys and children’s products (FCJPE) Philippe Gueydon fears, for his part, inflation around “6%”. In detail, the more a product contains electronic components, the more it should be affected by inflation. The FCJPE thus evokes the example of the Studio DJ SuperStar toy which increased by “11%” between 2021 and 2022.

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Will the supermarkets make an effort?

Several arguments are put forward to justify this inflation. As with other products, the increase in the price of raw materials – particularly energy – is mentioned. At the same time, “transport costs” are also singled out by Pascal De Lima, economist interviewed by BFM Business.

Now the question is how noticeable these increases will be to consumers. Indeed, the boss of the E.Leclerc centers calls on the supermarkets to make an effort. “There are a lot of products for which we are not going to take our margins”, he promised during the same interview. He explained that, for him, “growing sales” was more important than making money.

In 2021, the average “gift” budget, per child, was 131 euros.

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