In a series of tweets, the mega-businessman hinted that there will soon be “a farewell to the brand, and gradually, to all the birds.”
TO Elon Musk the birds flew away. In a series of tweets, the mega-entrepreneur hinted that within a very short time, Twitter will have “a farewell to the brand“, and that will also change its logo: end of the little bird, welcome the letter “X”.
The first indication was given by the businessman with a post during the early hours of this Sunday (US midnight). By uploading a Reel with the image of the blinking Twitter bird that mutates into a letter “X” that blinks a couple of times. Within a few hours, that enigmatic post had already had more than 18 million viewsnearly 100,000 ‘likes’, and more than 10,000 comments.
It is clear that only this image triggered hundreds of speculations, which the tycoon himself was in charge of “clarifying”. “Soon we will say goodbye to the Twitter brand and, little by little, to all the birds”, Musk later wrote.
Already at dawn, the magnate launched a defiant post: “If a good enough X logo is published tonight, we will publish it worldwide tomorrow,” he wrote. And it seems that one liked it, because the logo change It would take place this Monday.
There were more suggestive posts, of course. In one, Musk wrote “Not sure what subtle hints they gave it, but I like the letter X”; and in another he expressed that “If X is closest in style to anything, it should, of course, be Art Deco.”
The executive who became the largest shareholder of the social network last year imposed new limits on the platform this month, a gesture widely criticized because it endangers the permanence of advertisers, beyond undermining the influence of the social network as a trendsetter. However, now Musk is doubling down on the company to which he had already changed its trade name to “X Corp.”
Musk had hired veteran NBC Universal executive Linda Yaccarino as Twitter CEO last May in an effort to win back the trust of sponsors.
Advertisers are crucial to Musk and Twitter after many abandoned the platform in the first few months since he acquired the company, fearing their brands would be hurt in the ensuing chaos. Musk said in late April that advertisers had returned, though he never provided details.
With information from AP